Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is my latest read and you should read if you are in any types of business. It is short, well said about marketing and your product. I am a big fan of Seth Godin now..Easy to read and I am rethinking about my online business objective and the way it is going after I read this book(Why my MBA course did not teach out side of box?). Brrow it from local library or $14 from Amazon.com.

Share your latest book you read which can help business.