10K/Month Clickbank Method - Post from DP and I thought it is good post to share.
_______________________________________________
1)Pick a Clickbank Product:
I personally tend to stay away from the following types of products:
-Internet marketing - too much competition unless you put together a kick-ass landing page and give away bonuses (read: bribe) that are relevant to the particular product (or use other advanced tactics)
-Tattoo design products - extremely low conversion and fierce adwords competition. I once promoted “tattoo chopper” and lost close to $200 in the first few hours after I started my campaign.
-Gambling type products - blackjack, texas holdem, betfair, sports betting, etc. Gambling related adwords ads will be found and stopped by adwords staff sooner or later - they don’t allow it.
-Anything involving a well-known trademark, such as “World of Warcraft” guides, or anything to do with “Ipods”. Those will be stopped by adwords staff.
I also check the following:
-That the sales page (or the squeeze page - whichever page the visitor first lands on, on the merchant’s site) doesn’t have a pop-up; it’s against adword’s TOS. I’ve had more than a few campaigns stopped because of this.
-That the product has a low refund rate – which is, to me, anything below 10%, because I don’t want to promote something that I know won’t help people, and not to mention will hurt my bottom line. A good way to judge customer satisfaction with a product is by looking at the refund rate, which can be calculated as follows:
refund rate % =100*(1-(A/((B-B*0.075-1)*C/100)))
where A=$/sale, B=Product Price, and C=%/sale
-Preferably, the merchant has an opt-in form to capture the visitor’s email. The subsequent sale made through follow-up emails would still be credited to the me, since their computer will contain a cookie with my ID for the next 60 days. (Sorry for having said otherwise in my original post on this method.)
-That the product has a high $/sale – this allows me to bid higher and be more competitive in adwords without losing money. I generally won’t consider anything with a $/sale of below $20 (unless I think the product is in demand, and the competition is small).
-That the merchant’s sales page doesn’t contain any “leakage”, i.e. outbound links from which your visitor can “escape” from the sales page (for example, links to other products for which you won’t get any commissions if they buy).
-Preferably, the merchant doesn’t offer other methods of payment (if the visitor orders by mail or cheque, I won’t get the commission).
I usually pick around 30 products first, then look over them again with a more critical eye and get the list down to 25 (the limit for the number of campaigns on a single adwords account). Then I’d move onto the next step.
Continue Reading