Ok, Johnchow.com has anther great contest, Free Tickets to Elite Retreat and I really want to go to Elite Retreat so I could learn from all these Pros. I am using this as a case study which will great benefits to me and readers as well.
I am planning to build site for long term instead of build simple landing page. Like title said, it will be article and forum based but I like to have product information, unique quality contents that actually people can read and learn.
I choose Weight Loss niche and RocketProfit has several good programs that has good payout($47-$52 per referral). Weight Loss is hot niche that will never goes down but market will grow every year. I will start with South Beach Diet Plan Membership site which provides good free info, free signup but need to pay about $20 per month(They using $5 per week - Good selling point) and every member sign up for monthly membership, I will get $52. RocketProfit has more programs like this therefore, later on we can expand my online diet plan web site with more information. This is another reason that weight loss industry is great, so many products to promote and payout is great..only negative is many competitors. But it will not stopping me to make more money online.
Now, here is steps and broad plans for South Beach Diet Plan.
First step is Register One or Two Domains, trying to get close to South Beach Diet in it. You do not have to register like that but it helps on SERP. Someone might said it is not but from my experience, it helps little…little is better than nothing.
After, register domains, I will setup web site using CMS - I like to use either Joomla, Drupal. It is easy to setup, free templates, and many plug-ins and several bridges for commercial and free Forum softwares available for free or small fees. For forum, I will go with MYBB because it is free, simple and easy to upgrade to vBulletin Later on.
You need to spend little bit of time to plan your web site because it might be grow bigger than you thought, so good foundation is very important because it will be make your job very easy when you trying to upgrade, convert it to other platform, etc.
While I Setup the Site, I will hire ghost writers(since I am not a good writer and no time) to write about South Beach Diet, Recipes, howtos. 10 articles each section will be good start. Also, I will hire forum poster service to start forums to fill.
Keyword for articles should be South Beach Diet, South Beach Diet Recipes, SouthBeach Diet. South Beach Diet related Keywords are limited but competitions are not as many as than other diet, weight loss keywords and good amount of search therefore, it is good niche to get in.
After I setup complete site with initial contents and some forum activities, I will looking for free ebooks to give out. You can find some good ebooks to give out in eBay. There is South Beach Diet ebooks and several other diet ebooks available.
I will using Free eBook to make visitor to signup forums(email list), so they can download it. You should add South Beach Program links in PDF eBook using openOffice.
Using South Beach banner and text link within articles and forum header, etc to visitors to click so I could earn money. Nicely layout with banner, text links within articles should works great. Also make sure South Beach Diet Program Page to introduce what program does, etc(acting more like landing page).
Now site is ready for public. It is marketing time. There is many ways to promote web site, but first several weeks, I will use PPC and build backlinks since site is brand new and no traffic.
1. First thing is first, I will hire from DP to submit my site to 500 directories which it should cost me not more than $30.
2. I will hire stumbleupon and social network submit service for each articles and main site, so I could bring some initial traffics to the site. This kind service is very cheap these days.
3. I will submit articles to ezinearticles and several major article directories - need to change little bit on articles so you will not penalized for duplicate contents.
So this is for initial backlinks build plan, now it is time to test with PPC.
1. I am using KeywordTracker, KeywordSpy, and KeyCompete to come up with around 500 Keywords relate to “South Beach Diet”. Ads will rotate with 2 version. One with Free eBook offer and other one with General Ad copy.
2. Now, it is time to think out side of box because weight loss market is saturated and many competitions. Therefore, we need to come up with out side box of Weight Loss. You can write about like better healthy life for over 50s, 60s. How to eat healthy, quick workout, etc. Also, we could get some keywords on quick workout in office, quick workout while you working, etc. There is many niches that relate to our daily activities that everyone do, we will build keyword list one by one.
Key tactic here is, TEST, TEST, and more TEST until it works. I also like big volume of traffic tactic as well. If I could bring traffics less than $.05 per click within health related keywords, that will be great(Usually Adwords content networks will do the job). Also, Test with Adwords CPM with pay per click which can bring good targeted traffic.
3. after come up with keywords by groups(Organization is key here), I will setup Adwords, Google Search Only and Contents only as well as in Yahoo Marketing(only search). Make sure your campaign is passing keywords so you can track it. Tracking is one of big key to success.
At this point, site will get some traffics and conversion. Watch it for a week and start tweaking keywords, research more keywords, and delete keyword which did not bring any traffic or conversion. Don’t forget about write more contents about 1-3 articles per week.
Instead of sending all PPC traffics to home page, send traffics to product review landing page or other pages that attract clicks to South Beach Diet Program.
My final step is run contest such as article writing, referal, etc whatever can add to the site to win free prize <- Free 3 Month membership to South Beach Diet Program and make winner to write some good reviews. People Love Review and Potential Buyers follow Reviews! and Entry for Grand Prize(like Threadmill) every 6 month or year to attract more visitors. It is time for little PR about Site and Contest and hope some of reporters like your site and write about it.
I want to create some video and test. You can hire someone who can create little video about how to make South Beach Diet Food and promote site through out major video sharing site such as youtube, google, aol. Video content is great traffic generator and easier to hit in Digg Front page. Many social networking traffics are not converting but for brand new site, any traffic will be helpful.(try automated and outsource if it is possible. Good Project Management is the key here)
After all my initial plan is done, now it is time to add more weight loss programs, products into site following same step. First Phase should be complete within 1 month and around $200(without PPC cost) and Start see some conversion.
If you see some revenue is coming in, it is good time to tweak it little bit more to bring it to next level. Site should provide great experience to visitors and first time visitor should coming back for more infomation. Now forums can be convert it to great social networking section and can bring tons of organic traffics but it takes time and some works.
Well, it is not normal way to start doing affiliate campaign and it involves lot of work but I want to create complete site which can grow and expand. Let me know if you have other idea I can implement on this case study.